Perhaps most Chinese people are not interested in Stanley cups at first sight. For the common thermos cups in China, stanley tumblers are too bulky and impractical (not convenient to carry around, and the excellent thermal insulation performance can make them The liquid remains hot for a long time and cannot be drunk). However, Stanley’s tumbler is not at all to keep the water above a certain temperature. On the contrary, it is to “keep it cold.” In addition to travel mugs, the Stanley 40oz cup also has another name – “Ice Cup”. Its design is very suitable for holding some cold beer, ice Coke, and even popsicles. Just from the different views and uses of the same cup, you can see some differences between the two cultures.

As what is mentioned above, Chinese people respect hot or warm water, especially many elderly people. They are almost superstitious about the effectiveness of hot and warm water, and follow the principle of small amounts and often times. Therefore, the capacity of the thermos cups that are popular in China is not particularly large. Most Western countries do not have the habit of drinking hot water and like to put ice cubes in various drinks, so cold cans and ice buckets came into being (the market for these products in China is very small). At the same time, the fashion culture of the United States has also affected the thermos cup industry. The design of thermos cups of brands such as Stanley and Everich are increasingly focusing on innovation and beauty, and may even abandon some practicality for ornamental purposes. Chinese people pay more attention to practicality. They only require that the thermos cup can hold water and keep heat, and do not pay attention to appearance. Therefore, the appearance of Chinese thermos cups is often the same.

You can hardly find a thermos mug on Amazon or other platforms that doesn’t have any patterns or decorations. Americans like to process their own products and flaunt their products with creativity and handwork, thereby increasing the value and profits of the products, and most consumers are willing to pay for them. However, this action may not work in China. The emphasis on practicality over appearance mentioned above is one of the reasons. On the other hand, most of the thermos cup merchants in China are factories. The types of merchants that order thermos cups for re-sale are not not much. Unless it is a request from a large customer, most factories are not willing to add patterns on thermos cups.

These factors naturally creates a price difference. In China, the price of an ordinary thermos cup is about 30 to 30 yuan. Although there are some that exceed 100 yuan, the audience is very small. In the United States, the price of a Stanley 40oz tumbler alone is between 60 to 70 US dollars. This is It not only has quality endorsement, but also has the bonus of fashion traffic aura.